Editorial guidelines
These are the standards Impulsblog applies to every article it publishes, in every section, regardless of whether the piece is a contributor article, a sponsored feature, an interview profile, or part of a partner program.
Voice
Impulsblog publishes in a clear, factual, modern voice. The aim is writing that sounds like a real person wrote it and a real editor reviewed it. Polished, but not robotic. Confident, but not promotional.
What we publish
- Reported and explainer-style features
- Interviews and Q&As
- Practical breakdowns and guides
- Analysis pieces
- Brand profiles, sponsored features, and partner content (labeled)
What we do not publish
- Articles built around unverified or invented facts, quotes, statistics, or studies
- Pieces that rely on plagiarism or undisclosed AI-only generation without editorial review
- Promotional content disguised as editorial
- Content with hidden paid links or undisclosed sponsorships
- Pieces that defame, harass, or single out individuals without basis
- Articles written primarily to manipulate search rankings
Sourcing standard
- Numbers, dates, and names should be checked before submission.
- Quotes should be real and attributable.
- Studies should be cited, not paraphrased into vague claims.
- Industry claims should be attributed to a source the reader can locate.
Disclosure rules
Disclosure is non-negotiable. Partner content and sponsored features are labeled where they appear. Where a writer mentions their own company, brand, or product in a non-sponsored article, the relationship must be disclosed in or beneath the byline. Affiliate links, where used, are disclosed.
Format and structure
Submissions should follow a basic structure: a clear lede, a nut graf within the first few paragraphs, a body that develops the angle, and an ending that lands rather than summarizes. Headings should be sentence case. Paragraphs should generally run between one and three sentences.
Edits and revisions
Most articles return to the writer with edits before publication. Standard revision rounds run between one and three. Edits cover structure, clarity, accuracy, and tone.
Refund policy for paid placements
If a paid placement cannot be brought up to the editorial standard after the standard revision rounds, Impulsblog will offer a full refund or work with the contributor to revise the piece. Payment buys editorial review and publication of work that meets the standard, not automatic publication.
Removals
Impulsblog generally does not remove published articles on request. Corrections are issued where the facts justify them. Removal is reserved for cases involving legal issues, factual errors that cannot be corrected, or material safety concerns.